{"id":4152,"date":"2018-07-31T00:38:11","date_gmt":"2018-07-31T00:38:11","guid":{"rendered":"https:\/\/www.evolvemarketingonline.com\/single-post\/2018\/07\/30\/How-I-sold-a-pointless-item-with-Facebook-Ads"},"modified":"2018-07-31T00:38:11","modified_gmt":"2018-07-31T00:38:11","slug":"how-i-sold-a-pointless-item-with-facebook-ads","status":"publish","type":"post","link":"https:\/\/evolvemarketingonline.com\/index.php\/2018\/07\/31\/how-i-sold-a-pointless-item-with-facebook-ads\/","title":{"rendered":"How I sold a pointless item with Facebook Ads"},"content":{"rendered":"<div>\n<div>A few months ago a client told me about these Michigan Magnets they had made. A nice steel cut powder coated die cut in the shape of Michigan. When I saw them the first thing I thought was, &quot;I can could sell those with Facebook Ads.&quot; <\/div>\n<p><img decoding=\"async\" src=\"http:\/\/static.wixstatic.com\/media\/71a1be3b1b124343ad6b0aae6f1846eb.jpg\"\/><\/p>\n<div>When you think about it, it&#8217;s a totally pointless item. Not only that, the competition was selling much nicer quality magnets with cool graphics printed on them. For this to make sense, I had to sell them for about $10 each. <\/div>\n<div>I didn&#8217;t make a website for them, I just added a sales page to a completely unrelated Shopify store that I had already created. <\/div>\n<div>I didn&#8217;t even make a Facebook page for them, I just ran the ads off of an account and a page that I already had.<\/div>\n<div>So after I made the sales page I made an ad. I made a simple video with my cell phone showing the Michigan Magnets on my refrigerator. <\/div>\n<div>I important part of this was the ad targeting. Who would actually buy these on Facebook for 10 bucks a piece. My ad didn&#8217;t get any clicks when I listed a price of 9.99 after hundreds of impressions. I switch the offer to around 6.99 with 2.99 shipping. I started getting a decent click through rate. <\/div>\n<div>Now for my targeting, I set a very narrow audience. I was targeting fans of Michigan and Michigan State, living in Michigan, and narrowed the audience by including people who like arts and crafts. <\/div>\n<div>The sales page was nothing special. Just a few elements of scarcity. Sold all the magnets I had with a single Facebook ad. If I had more of these to sell I could get the conversions down to $1-2. Sale price of $10 with shipping, $2 ad cost, $1 shipping, $2 product cost. 2x return on a pointless item. That&#8217;s when I knew you could sell anything with Facebook ads.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago a client told me about these Michigan Magnets they had made. A&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4152","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/posts\/4152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=4152"}],"version-history":[{"count":0,"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/posts\/4152\/revisions"}],"wp:attachment":[{"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=4152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=4152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evolvemarketingonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=4152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}