What does your business need to do to develop a solid marketing strategy?
It is more important than ever to have an overall marketing strategy. How are we going to attract new customers online and actually convert them into a paying customers?
We need to create multiple channels across all major social media channels to gain the attention of potential customers. The key is developing a strong sales funnel that attracts customer from online sources and then being able to generate sales.
To do this we must:
Develop a solid foundation on social media platforms, with regular posting that tells the story of the brand
Inform the customer about products, specials, events, and other operations
Use call to action elements to inform or get the consumer to buy
Drive traffic to your website
The first stage of the sales funnel will gather sources of leads from:
Search results, delivered by your SEO rankings, search engine optimization
Content that is shared, such as valuable articles
Social Media platforms
and directories
Drive traffic to your website
Our website should be the best tool for informing the consumer on what we have to offer:
The great food your restaurant serves
The state of the art equipment your gym provides
The great selection and prices at your auto dealership
Finally once we have the consumers attention we need a call to action. Ask for the sale. If you are not selling online, direct the customer into the store or have the ability to book an appointment online.
These are the basic key elements to an online marketing strategy and starting an online sales funnel for your business. At Evolve Marketing, we would love to help with all of your marketing needs, from SEO optimization to social media marketing. Whether you are located in Kalamazoo, MI or anywhere else in the world!
Chris Phillips
Evolve Marketing
Kalamazoo, MI