Marketing online comes down to three pillars to build a solid foundation.
Successful marketing is about telling a brand story, managing your social media presence, and developing a strategy for growth.
It is very common for small business owners to discount the significance of their brand story. However, one of the most helpful ways to establish engagement and investment in a brand is telling your brands story. Consider you are shopping between two stores that are equal in all aspects, but one store has a story. You learn about the owner of the business, who you find very relateable. What company are you going to feel more connected to? Never underestimate the value in educating consumers on the story of your brand. In addition, the work you do on a daily basis should always tie back to the original story and mission of your brand.
The second pillar is your brand presence. What steps are you taking on a daily basis to establish your presence in your industry and stay in the mind of the consumer? Social media posting is a powerful way to do this, but be careful not to do this incorrectly and too frequently. Watch this blog for a new article that will help you grade the content of your social media post.
The third pillar of marketing your brand is your growth strategy. What kind of steps are you taking to grow your business and brand? Also be taking steps to include a call to action whenever interacting with consumers.
Chris Phillips
Evolve Marketing
Kalamazoo, MI