So you decided your company, or your personal brand NEEDS to be online. Your next thought is, "How much will this cost me?" Fortunately building an online presence can be extremely cheap in today’s online world. At times, you should hire a professional, but for those with more time and talent than money, you should be able to handle most of the work on your own. What do we need to get our brand online?
Website – $29 a month, or $130 a year
The center of your online presence will be your website. For those going into E Commerce or selling a physical product online, Shopify is by far your most valuable tool. Shopify is an amazing tool for selling online, accepting payment online and keeping track of orders. If selling online isn’t important, you should look at a platform such as Wix to build out an informational site.
Social Media – $0 to start
Start building out your social media accounts. Most important is going to be your Facebook business page. After that, for most businesses will be your Instagram account. Both of these will be great for advertising in the future.
Pay Per Click – $ flexible
Focus on building online content before you start spending money to get traffic. We need to spend time creating brand content and reach before we can expect good ROI on PPC advertising.
Email Marketing – $0 – $30 a month
Most website platforms will have some sort of built in subscription list you can use to start developing an email list. A huge benefit to growing your mailing list is to use for re-targeting ads and building a look a like audience on other platforms.
SEO – $0
You should atleast be taking advantage of optimizing your onpage SEO. If you don’t know anything about SEO a good starting place is my FREE guide to marketing your business online. To get a copy sent to your email just subscribe to my email list.
To recap – it looks like we only need $130 dollars to get a website up and running, the rest we can put together for free if we have the time and skills! Start educating yourself with all the free materials out there for developing a marketing plan.
I am currently developing a 360 Degree Marketing System that will help educate entrepreneurs on how to build their business from the ground up! Join my mailing list and get a free guide to marketing online that gets more into detail about all of the topics in this article.
Chris Phillips
Evolve Marketing Consulting
Kalamazoo, MI