A few months ago a client told me about these Michigan Magnets they had made. A nice steel cut powder coated die cut in the shape of Michigan. When I saw them the first thing I thought was, "I can could sell those with Facebook Ads."

When you think about it, it’s a totally pointless item. Not only that, the competition was selling much nicer quality magnets with cool graphics printed on them. For this to make sense, I had to sell them for about $10 each.
I didn’t make a website for them, I just added a sales page to a completely unrelated Shopify store that I had already created.
I didn’t even make a Facebook page for them, I just ran the ads off of an account and a page that I already had.
So after I made the sales page I made an ad. I made a simple video with my cell phone showing the Michigan Magnets on my refrigerator.
I important part of this was the ad targeting. Who would actually buy these on Facebook for 10 bucks a piece. My ad didn’t get any clicks when I listed a price of 9.99 after hundreds of impressions. I switch the offer to around 6.99 with 2.99 shipping. I started getting a decent click through rate.
Now for my targeting, I set a very narrow audience. I was targeting fans of Michigan and Michigan State, living in Michigan, and narrowed the audience by including people who like arts and crafts.
The sales page was nothing special. Just a few elements of scarcity. Sold all the magnets I had with a single Facebook ad. If I had more of these to sell I could get the conversions down to $1-2. Sale price of $10 with shipping, $2 ad cost, $1 shipping, $2 product cost. 2x return on a pointless item. That’s when I knew you could sell anything with Facebook ads.